Monday, November 24, 2008

Beauty is truth, truth is beauty FINALLY proven!


News Flash!

Rolf Reber, with mathematician Morten Brun and psychologist Karoline Mitterndorfer, from the University of Bergen, have reported the first empirical evidence for the use of beauty as truth and have provided an explanation for this phenomenon based on the processing fluency theory of beauty. Click here for the details - and here for the actual proof!

1 comment:

Anonymous said...

Of course Philip Larkin had it right all along; this is from a letter:

"Ah, beauty, beauty! What is truth? Balls. What is love? Shite. What is God? Bugger. Ah, but what is beauty? Boy, you got sump'n there. I should like to know."